2011 Ideas: were they attainable?

2011 seems..so distant. It was 2 years ago. It might not be that old, actually, but in this ever-changing business and technology environment, 2 years are indeed distant. In fact, ideas that were cool a day ago can be dull the next day! This blog lists down 45 Business Ideas They Loved in 2011.

Since ideas are not all attainable, here is my personal opinion and view regarding the ideas that could/should/has already been applied in real life – and those who should/could not been applied:

SHOULDS!

  1. Personal Social Media Consultant
    Social Media is everything right now. Digital Marketing seems like a sexy business nowadays, with people and business players getting all crazy with the social media frenzy. Social Media is a fine way to market/promote your product, since it can engage a two-side discussion, cheap, can create a viral marketing, guerrilla marketing, and can drive people’s opinion through word-of-mouth. Ever since the rise of the social media, companies are starting to do branding through this social media.
    People, just like products, must also brand themselves; Arya Wiguna-Demi Tuhan, Raditya Dika and his silly, laughable trait, Nadine Chandrawinata and Nadya Hutagalung and eco-friendliness. A personal social media consultant can help people in branding themselves, be it for a job-seeking candidates, celebrity-wannabes, or people who just want many attention. Digital marketing consultants for companies now exist, so, why shouldn’t a personal social media consultant?
  2. Tablet App Development
    This falls not under the shoulds, but more like the duh-s. Nowadays, who doesn’t keep updated with the latest tablet/smartphones? Apps for tablets and smartphones are now no longer alien and hi-tech for people. With the rapid development and competition for the industry, app development (in a wider context, not only tablets) is a must.
  3. Energy Efficiency Consultant
    I am really enthusiastic in being energy-efficient. I want my house to be eco-friendly/green, wanting solar panel, biopore, rainwater filtration, green roof, etc, etc. However, my background in Management does not come with effective energy efficient planning. Every time I read articles about green technology, I am startled by all the facts and valuation I read – they all seem new every time. Thus, should there be an Energy Efficiency Consultant, I would want to hire them.
  4. E-Commerce Warehouse/Shipping
    E-Commerce is also growing very rapidly, with more and more sites and stores opening up e-commerce. From a friend of mine who is starting up a similar business, the strongest advice he always said was “always, always plan detailed operations and supply chain management.” Warehousing and shipping could be a very tricky part in the industry, remembering that thousands of products are being sent to thousands of customers in hundreds of cities!

SHOULD NOT!

  1. Memory Organizer
    Really? The detailed description in the site is that this idea organizes “memories” stored in cameras, video recorders, phones, laptops, etc. I oppose this idea because, well, it could be handy, but it would be not so significant. Best attempt on creating integrated cross-device organizer are with synchronized account.
  2. Affordable Computer Maintenance
    I do not know how computer maintenance is like in more developed countries, but I see that affordable computer maintenance is abundant in Indonesia. Be it hardware or software, people can fix it in a relatively easy way. I oppose this idea because, well, it is already available.

There are 40 others ideas which I find a bit boring since the idea is not that unique nor innovative. Kudos to the writers, though!

 

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Cahya Entering the Fashion Zone.

I am never, never a fashionable girl. Well, I wear what looks good and comfortable on me but I rarely buy things that are “happening” or being the talk-of-the-town. When I watch fashion shows on TV, most of the times I comment things like these: Why are they so skinny? Why do they look so pale? Why are they wearing those weird clothes? Does that kind of clothes actually wearable in normal days? Who on earth would buy that alien clothing?

So, don’t go asking Cahya what’s the trend now in the fashion world.

Occasionally, when I read fashion/girl magazines, I noticed that the “fashion trend” is always the same. The latest fashion trend I read was the peplum style (I don’t know how long I’ve missed trends, seriously. Pardon me for that). In that period, every magazine seems to have the mix & match article featuring peplum tops. I thought to myself, how can these magazines now what’s going to be trending? Is the “fashion trend” a lie made by secret designers cult in order to make their new collection successful in the market?

When I opened this site, I know the answer. Yes, it is partially fabricated and at the same time responding to the market demand.

Trendstop.com is a site and trend consultancy agency based in London that gives out analysis and projection of fashion and lifestyle trend. It works based on the trend seen on fashion shows and who’s-wearing-what and amplifies that trend to other influencers or early adopters. It then sells out these analysis to companies or clients in order to give clear understanding on where the fashion trend is going to shift in the future.

As a fashion-trendiness-less girl, I was thinking that this might be the answer to my illiteracy to fashion. Reports like these might inform me on the next big thing in the fashion world. The idea is very useful, especially when you’re a fashion store owner or a celebrity.

Seeing that in order to access the reports one must be a member, all I can do is to understand how it works and what it is used for. After the site knows which style is going to be in trend in the coming period, the staffs who have a vast connection to influencers in fashion and early adopters tell them to amplify the trend. Additionally, it has a mobile app that can be used by members to see updates on fashion trends. Trendstop.com also has connection with global network, thus the updates would not be local, but global. The client for Trendstop.com is not only small-medium companies, but also giants like L’Oreal and Hugo Boss. Wow!

TSNow seeing that I won’t understand much, I’ll have to say other things: I love the site design! It looks so edgy and convincing, with splashes of bright colors here and there!

I am now allured to sign up as a member and see whether reading the reports would make me a more fashion-savvy girl. Should I?

 

Brightspot Market Feb 2013: Review

Today’s hip youth event varies – from music concerts to club parties to one as quirky as gardening. Curated market is definitely one entry who tops the list of youth events.

“Curated market” – the phrase used for a bazaar of local youth fashion line, foods, and sometimes other goods – has been in the trend for some time now. Example to that are Brighspot Market, Trademark, Pop Up Market, and Lookats Market. These events are often hip, attended by thousands, and (of course) talked about in the social media sites – tweeted, instagramed, path-ed, et cetera.

The last curated market I visited was Brighspot Market. It was held on February 14-17 2013 in Grand Indonesia. Like other “market”s, it started with an opening night exclusive for invited guests, followed by public visit and ended with an after party.

Brightspot Market

Brightspot Market

I am not really a frequent visitor of curated market, just occasional visitor when my friends who have the same taste with me recommend it or there is an obligation for me to do so (in this case, a task). Thus, I went to Brightspot Market in Grand Indonesia after a day out with my family. I came on February 16, at Saturday. The traffic was hell.

I just realized that it’s a Saturday night when I have already near the mall. I didn’t expect the traffic to be that bad, I even had to walk from Kebon Kacang to Grand Indonesia! It was so crowded that cars are stuck, not moving at all. Upon arriving at the venue of the market, I was stunned. I was stunned not because of the overflowing creativity, nor unique products, nor good decoration. I was stunned because it was very crowded.

 

 

 

2013-02-16 19.12.00

Crowded

The crowd was not the type of crowd who attracts you to find out what the fuss is all about, nor the type of crowd that is pleasing, but more like a crowd that drives people away. The alleyways between one booth and others are a bit wee, thus adding more overcrowding effect to the already crowded crowd. I heard from my friends that Brightspot is one of the pioneers of “curated market”, and tenants who are able to enter Brightspot are those who are truly creative and different from others. Thus, upon entering, my expectations were high.

Sadly enough, the expectations were not met. I cannot even clearly see a product due to the crowd of people. When I finally got closer look to the products being offered, for me personally, the products being sold in Brightspot are more or less similar to those sold at other curated markets. What’s more disappointing is that one tenant and another are not that different. Although the product range varies (there were lomo cams, handmade bags, until common sheer blouse for women), I didn’t  see any significant difference. Should I be coming to Brightspot to shop, I don’t even look at the brand, because all of the products being offered are similar.

In relation to Creativity & Innovation, I think that Brightspot Market is a creative event seeing that it is one of the earliest “curated market”s. It sees the large opportunity offered by teenagers-young adults who love to socialize and at the same time be unique (shown by their unique fashion identity), thus creating a market combining hip stores in one place. However, as this becomes repetitive (each “curated market” brings more or less the same idea), the execution does not seem that creative anymore. It seems like the management is just running a periodical event and not creating something innovative or creative.

The booths and the crowds

The booths and the crowds

Moreover, I find the things being offered in Brightspot not that unique. Yes, I wouldn’t argue that they are not cute or cool, but I could find it in other curated markets. It is just like a competition with little differentiation. My last visit to a curated market before Brightspot was Pop Up Market, and the things offered are same. The marketing or promotional method, layouts, and others are the same. I don’t find the idea unique or innovative anymore.

Brightspot might does not work on me because I am not the type of people or market they are targeting. Generally, these kind of markets are perceived unique and offered products that are not easily found anywhere else, but my value and motivation to buy such products are not as high.

Concluding, I found Brightspot Market too crowded and was not so enjoyable in finding goods, and the idea of the event is being repeated and copied by other competitors that it is not anymore exciting for me. However, arguments may exist since I am not the market they are targeting.

Was more interested in the culinary section

Was more interested in the culinary section

Bye!