Looking Ahead: Trends to Opportunities

Business are demand-driven. They should be able to capture what the customer really wants and offer it in an exciting package. However, we see that the market is very volatile that one must adapt to the changing environment. To do this, business players need to have insights on what’s hot and what’s being demanded by the market. And JWT Intelligence offers it in trend reports as shown in this page.

JWT Intelligence provides people in general about trends in many industries – travel, mobile, movies, for example. What’s more is that the trend reports come for free! All you need to do is sign up (which is quick and can be easily done under 1 minute) and voila! You can get your reports downloadable in a click.

The tagline of JWT Intelligence is “Converting Cultural Shifts into Opportunity”, which is true in all senses. By looking at market trends, business players could capture signals to prepare them to adjust to the market. Say that you’re a travel agency and you can get a forecast and insight on the travel industry freely, wouldn’t you be happy? You can adjust your product offerings and suit it to the market demand. Since in businesses “Customers Are King”, listening to market demand is a #1 priority!

I was quite surprised that JWT Intelligence offered the report for free. I was curious to know whether this is a marketing strategy to cut off several key information so that people would get a glimpse and would be more willing to spend money. It was a very pleasant surprise when knowing that it is not a lie!

I tried downloading one of the trend report, which is the Travel: Changing Course trend report. As a self-proclaimed travel enthusiast, I was also excited to read the trend report. Satisfied was I when I see the content of the report. It was not boring, it was well-presented, it was visually appealing, and it was really informative.

They present statistics, observations, and analysis of companies in a very informative manner that an amateur like me could even enjoy reading the report trend! It was also a useful insight for those who have a business in the travel industry, since they’ll know what to expect and what to prepare for the upcoming shift.

For JWT Intelligence, I send you my love and gratitude for making this trend reports publicly available.

Thank you.


2012 Predictions: really?

The new year is always exciting with designers and experts busy projecting the trends and the in-styles of the year. I stumbled upon this 2012 projections and trends and I cannot wait to prove (or bust) these experts’ opinions.


  1. Gesture-recognition technology
    Hello, Kinect! Hello, movement-triggered shutter digicam! Gesture-recognition technology makes Apple’s Siri seems outdated. Ilya Bukshteyn proved right with the ever-expanding gesture-recognition application in today’s gadgets. Eat that, Siri. Kidding.
  2. Cloud-based documents and information resources
    You are not yet today’s efficient professional if you haven’t employed technology such as Google Drive, Cloud Computing, Dropbox, etc. Sharing and saving made easy through this innovation.
  3. Proximity-based social networks
    This century can be written in history as the gleaming era for stalker. With social networks popped out here and there (some even have the tagline “Chat with strangers!” – creepy, much?), maybe the definition of strangers has changed since it is so much easier to talk, meet, and even marry a stranger.
  4. Social media for hiring
    Upon reading the line, most people would think of LinkedIn, the professional social network where people can put their resume to be directly reviewed by headhunters or employers. But, it is not only through LinkedIn are employers hiring for employees. Facebook might be filled with narcissistic photos and daily updates, but sometimes people might find job vacancies and now-hiring status updates to be shared by friends. Twitter, the 140-characters status updates, has also been employed to hire employees. An example to this is @IDStudentJob where the account shares vacancies. A friend of mine did a job interview through social media. Crazy!
  5. Chinese companies become a force in global markets
    China has been the talk of the 20th Century, said to be the new superpower. I’ve read this on headlines countless of times, and it steals the spotlight so many times for a reason. From 2002 to 2011, China’s outward direct investment flow expanded by 27.6 times; in the first seven months of this year alone, the volume of outward direct investment reached $42.2 billion.


  1. Navigate the Web using voice command
    Voice command is cool – I have to admit it. When I got my new gadget who has advanced voice command, I spent 30 minutes to try it out. But in my own opinion, it is not so much a trend in 2012. Voice command is perhaps in R&D phase, but the projection has several holes. It stated that in 2012 Apple will release a voice-commanded television – didn’t happen. Although voice command is now popular in smartphones and other gadgets, it hasn’t been able to replace the conventional way to navigate the web.

To sum up, I personally think that the projections are mostly true, since I can only find one Busted (well, although it is in certain way true) projection.

Don’t you love busting projections?