Business are demand-driven. They should be able to capture what the customer really wants and offer it in an exciting package. However, we see that the market is very volatile that one must adapt to the changing environment. To do this, business players need to have insights on what’s hot and what’s being demanded by the market. And JWT Intelligence offers it in trend reports as shown in this page.
JWT Intelligence provides people in general about trends in many industries – travel, mobile, movies, for example. What’s more is that the trend reports come for free! All you need to do is sign up (which is quick and can be easily done under 1 minute) and voila! You can get your reports downloadable in a click.
The tagline of JWT Intelligence is “Converting Cultural Shifts into Opportunity”, which is true in all senses. By looking at market trends, business players could capture signals to prepare them to adjust to the market. Say that you’re a travel agency and you can get a forecast and insight on the travel industry freely, wouldn’t you be happy? You can adjust your product offerings and suit it to the market demand. Since in businesses “Customers Are King”, listening to market demand is a #1 priority!
I was quite surprised that JWT Intelligence offered the report for free. I was curious to know whether this is a marketing strategy to cut off several key information so that people would get a glimpse and would be more willing to spend money. It was a very pleasant surprise when knowing that it is not a lie!
I tried downloading one of the trend report, which is the Travel: Changing Course trend report. As a self-proclaimed travel enthusiast, I was also excited to read the trend report. Satisfied was I when I see the content of the report. It was not boring, it was well-presented, it was visually appealing, and it was really informative.
They present statistics, observations, and analysis of companies in a very informative manner that an amateur like me could even enjoy reading the report trend! It was also a useful insight for those who have a business in the travel industry, since they’ll know what to expect and what to prepare for the upcoming shift.
For JWT Intelligence, I send you my love and gratitude for making this trend reports publicly available.